Tuesday 24 March 2020

Communication breakdown

Through October, the UK Government spunked £80 million up the wall telling the country to prepare for a Brexit which at the time was against UK law.

An avalanche of ads flooded FB, Twitter, podcasts and so on.

And yet, now we face a global pandemic, not one penny has been spent by the Government on ads about the virus. Not one ad has come from the Conservative Party or the Office of Boris Johnson.

Compare this will the ads for Brexit a few months ago.

No wonder people were not treating this seriously.

No wonder the message is getting mixed.

The abject failure, as that is what it is, will cost lives. Hundreds if not thousands of more people will die early because of inaction by Johnson.

It turns out they only tried to borrow more testing equipment on Sunday 22nd March, two days ago, when it has been clear for weeks that this was coming, and the message for a month from the WHO and Italy is test, test, test.

We have been let down, and this is going to have real life effects. And has already.

Now is not the time to ask questions, Michael Gove says. Well, when is, years down the line once we have buried our loved ones? Or should be be heavily scrutinising the Government now, demanding to see the data and advice they are basing their actions and inactions on?

I think so.

This is what happens when you elect an after dinner speaker and chat show host/former journalist as PM, he is totally unsuited to the job.

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